Top SEO Interview Questions & Answers 2021 - ThinkNEXT
SEO Interview Questions

SEO Interview Qustions 2021

Following are most frequently asked SEO Job Interview Questions for  both beginners as well as experienced Digital marketing professionals.

These interview questions are more like a jump start towards your aim, and fully prepare you for your job interview.

Q 1. What does SEO stand for?

SEO Stands for Search Engine Optimization.

Q2. What is SEO? Name the significant types of SEO methods?

SEO (Search engine optimization) is a process of changing the position of a web site or a web page in a search engine results by using keywords.

Two Types of SEO are:

  On Page Optimization
  Off Page Optimization

Q3. Why are search engines so important?

Search engines are the workhorses of the World Wide Web. They allow people to search for related data and internet sites without  any particular technical expertise.

Q 4. What is a domain?

Each site has an IP address, which is the location of the website. Quite than having to keep in mind other strings of numbers for every site you need to visit, we allocate a name to every domain which is easier to keep in mind.

Q 5. What’s a SERP?

Search Engine Results Pages (SERPs) are the different pages displayed by search engines in response to searches by people

Q 6. Why SEO is so important to businesses?

If you want your business to be successful in the digital world, it is crucial to have a well- optimized website. One big advantage of SEO is, if you stop your SEO activities now, your results won’t stop tomorrow. It is very important for businesses if they desire to make more sales without changing high marketing costs.

Q 7. What makes a website search engine friendly to customers ?

Several factors are accountable for making a website search engine friendly to people, including different keywords, quality content, titles, metadata, etc. A website needs these factors to be ranked by a search engine and therefore found by a user.

Q 8. What’s an organic search result?

Organic search result primarily refers unpaid search results displayed by Google in response to a query entered by the, known as the SERPs (Search Engine Result Page). Relevant options are found just under the paid results.

Q 9. How do you measure the success of SEO?

People might want to answer this question based on the type of company they are interviewing for, as their goals might differ . In addition to it, there are many ways to measure KPIs (Key performance indicators). During the interview, likely answers might include increasing traffic to a website and increasing conversions such as sales, growing number of inbound links, driving traffic, or increasing referral traffic. It's important that an SEO professional measures the result to know if the strategy need is viable.

Q 10. What is a Search Engine?

Search engine is a program that searches and identifies different types of items in a database that correspond to keywords used by the user, especially for finding particular sites on the World Wide Web in reference to the search volume. It answers the queries of the user by directing them to relevant results. Hence, improving search engine rankings and search engine marketing.

Q 11. Name a few search engines?

Most widely used search engines around the globe are Google, Yahoo, DuckDuckGo, Bing, Youtube & Yandex.

Q 12. Name the most important Google ranking factors :

  Content Type
  Content Depth
  User experience
  Technical SEO
  Quality & Relevant Backlinks
  Quality Content
  Page Speed
  Brand Strength
  Social Signals
  Content Freshness
  Schema Code
  Mobile First
  Domain Authority

Q 13. How do you approach keyword research?

Everyone in general will have a different approach to this answer. You'll want to share information about which tools you use for research, with brief knowledge of keyword density to.  If you use Google Keyword Planner to do your keyword research, then that will be your answer for the tool used. You must also explain how you go about it.

Q 14. What is web crawling?

It is the process where search engine bots crawl websites for searching for relevant keywords and integrating data. Those are called a spider bot.

Q 15 . What is a paid result?

Paid results is a way in which advertisers get their ads displayed over the organic results on SERP by paying for their content. It is a quick way for advertisers to get their content to rank.

Q 16 . What is link building and why does it matter?

The primary reason for Google's existence is to serve us with information . That means at any given point Google is constantly trying to show the most relevant to any given searcher. In addition to it, Google considers every criteria possible, search engine constantly looking if other websites have linked to yours. If yes, that means your content is worth linking and is highly credible and is responding to search queries.

Q 17 . What is Google Autocomplete?

Google Autocomplete is a function in Google and other search engines. When a user starts typing in the search box, the Google autocomplete function gives you a list of options to complete your search.

Q 18. What are backlinks?

A backlink is the links into a website from an external source, as mentioned in link building.

Q 19 . What is page speed and why does it matter?

Page speed refers to how quick your web-site loads for a user, something Google takes into account while ranking websites since a faster loading page directly translate to better user experience. If the interviewer asks what you would do to increase page speed, describe how you've achieved this in the past with examples such as reducing image sizes, enabling compression, reducing redirects, removing render-blocking JavaScript, leveraging browser caching, improve server response time, using a content distribution network to compress files, optimizing the code, etc.

Q 20 . Define Googlebot?

Googlebot is referred to as the  Google’s web crawler to find  web pages.

Q 21 . What is DA?

DA (Domain Authority) is a developed by MOZ, ranging from 0 to 100. The higher the better. DA, if more then you have the better the possibility of ranking.

Q 22. Difference between DA and PA.

DA refers to Domain Authority, explaining the authority of your entire website. Higher the DA, the higher the possibility of ranking.

PA refers to Page Authority. It explains the authority of a specific page,

Q 23. Why are keywords important?

Keywords are the links between what individuals are searching for and your website. Right ones will reach to right searchers. Going ahead with the correct keywords and using them, will guarantee most benefit to you as Google understands who will most benefit from discovering you and improved search ranking.

Q 24. Describe On-page SEO?

On-page optimization tells about the changes you can execute on the webpage to optimize the site and increase upgrades in rankings.

Q 25. Describe Off-page SEO?

Off-page SEO is referred to as the process of depicting exercises, we perform on a site to improve rankings.

Q 26. What is a long tail keyword?

Long-tail keywords are explicit keyword phrases that are longer and increasingly searchers might use in a search. They  help in generating far less traffic and are very specific, but are easy to rank for and they generate much better conversions as compared to larger root keywords.

Q 27. Explain SSL/HTTPS Update?

SSL stands for Secure Sockets Layer and HTTPS stands Hyper Text Transfer Protocol Secure. The update helped in providing security.  When websites move to HTTPS we are encoding the data sent between our browser and the webpage, offering a secure encounter.

Q 28. What is a Google Penalty?

Wikipedia clarifies it best when they characterize a Google Penalty:

“A Google penalty is the negative effect on a website’s search rankings dependent on updates to Google’s search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for different black-hat SEO techniques.”

Q 29. How to optimize a URL?

List of things to consider when looking to optimize URLs.

  Add your mobile URLs to a sitemap
  Canonicalize your URLs
  URLs must be readable by everybody
  Include your target keyword

Q 30. What’s the difference between White Hat and Black Hat SEO?

Black Hat SEO doesn’t hold fast to the terms and conditions of Google’s search engine

White Hat SEO will try to give their users the most relevant experience and  and acquire links organically.

Q 31. What is Keyword Difficulty ?

It is a type of measurement used by Ahrefs to tell how difficult a keyword would be to rank for. Higher the number, more difficult it would be.

Q 32. How do you stay updated on SEO news?

Some acceptable resources which help us are :

  Search Engine Roundtable
  Search Engine Land
  Search Engine Watch
  Search Engine Journal

Q 33. Which types of links are the most valuable?

Contextual links are  the most powerful and valuable links that one can get. However, a home page link is also going to have the most value.

Q 34. What is Keyword Stuffing?

It is a black hat SEO method which escalates the number of keyword density to a very high range in order to rank for potential keywords. After the panda update, it is advised not to manipulate keyword stuff.

Q 35. Define Keyword Prominence?

Keyword Prominence tells the keyword is located on a website. For example, in the content section, it is quite better to have your keyword in the starting of the article.

Q 36. Explain the process of conversions and how will you track them through GA?

One of the  most important questions suggested by majority of Google analytics questions and answer. Any completed user activity that is crucial for your business is called conversion. It  happen when your predefined Google Analytics goal are accomplished.

Q 37. What is a HTML Sitemap?

HTML sitemap is a web page where users can access the list of pages in a proper sequence, organized in a particular way that they can completely understand and navigate the site conveniently.

Q 38. Explain the Penguin update?

Penguin updated, introduced in the year 2012 by google to find pages which have unwanted  backlinks and devalue. The update was intended to find blog networks, buying links and many other black hat link building methods.

Q 39. What is the Hummingbird Update?

Hummingbird is the name given to the Google search algorithm overhaul happened in the year 2013. It has helped to make the search more about context, and it helps Google to know the intend of the keywords not just keywords.

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