Your near-future employer wants to know not only that you know how to use the digital marketing tool, but also at what level, from beginner to advanced to expert. Be as honest as you can here do not say you are an expert SEO if you only know the basics.
If a seeker only has basic understanding and comfort level with a skill, but is exceptional in every other way, Cantor says "I will make space and figure out how to get you educated on the skill you need to learn especially if you are open and excited about it,” .
How to Answer This is your chance to back up that list of skills on your resume or LinkedIn profile. Prove you understand how to apply the digital marketing tool in question by explaining how you use it in day-to-day operations and how that informs the bigger picture of your job.
It's OK to talk about digital marketing tools or programs you would like to learn more about. If the job description calls for Buffer and you haven't used them before, speak to a relevant tool you've taken initiative to learn and express eagerness to get up to speed on the programs with your prospective team.